Identidade e mudança: o passado como ativo estratégico
Título da Revista
ISSN da Revista
Título de Volume
In this article we discuss the concept of social identity in work contexts and the mechanisms of construction and loss of such identity. We show how many modern organizational change programs can be analysed through the myth of Faust, and finally we argue that the past can be seen as a strategic asset to build an organizations future.