Food and urban poor families: advancing food well-being frameworks

Veludo-de-Oliveira, Tania
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Food has assumed social and symbolic meanings beyond nutritional functions, playing a fundamental role in human existence. The concept of food well-being (FWB) portrays this contemporary holistic perspective of food through five domains (i.e., food socialization, food marketing, food availability, food literacy, and food policy). Although marketing research has investigated FWB, few studies examined it in contexts of food insecurity and urban poverty. This current research aims to fill this gap and develop a framework to understand FWB among urban poor families. The data collection combines three online methods – phenomenological interviews, food diaries, and interviews based on photo and video elicitation – within seven families living in a poor urban neighborhood in Sao Paulo, Brazil. The findings suggest that urban poor families encounter several challenges that hinder their FWB and combine various coping strategies to deal with these food insecurity issues. This dissertation contributes to FWB literature by acknowledging the influence of the familiar perspective and food insecurity on the FWB framework within urban poverty. Furthermore, this study understands the food marketing domain from a different perspective, advancing previous research on FWB within food insecurity contexts. Beyond its original theoretical implications, this study proposes practical contributions, addressing insights for both marketers and policymakers.

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