Business competition dynamics: agent-based modeling simulations of firms in search of economic performance
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2010-12-07
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Vasconcelos, Flávio Carvalho de
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The intent of this work is to explore dynamics of business competition through agentbased modeling simulations of firms searching for performance in markets configured as fitness landscapes. Building upon a growing number of studies in management science that utilizes simulation methods and analogies to Kauffman´s model of biological evolution, we developed a computer model to emulate competition and observe whether different search methods matter, under varied conditions. This study also explores potential explanations for the persistence of above and below average performances of firms under competition.