FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional

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    Green Human Resources Management: a comparative study of Japanese multinationals
    (2024-01-15) Tsibana, Camila Lie
    This master thesis aims to explore the Human Resources practices towards the company’s environmental efforts in Japanese multinationals. The study involves an analysis of a sample comprising four companies of Japanese capital. The first analysis approach for this thesis is to evaluate the company’s communication and environmental efforts through its published reports, information found on its websites, and third-party sources. A second approach defines the best practices for Green Human Resources Management and assesses them based on the information disclosed by these corporations. The research provides insights into the environmental concerns of the sampled companies (Toyota Motor Corporation, Mitsubishi Corporation, Honda Corporation, and Mitsui & Co.), as well as an overview of their reporting and Green Human Resources practices. Although the Social and Governance pillars within the ESG agenda are natural concerns for the Human Resources department, this study aims to delve deeper into links with less obvious direct impacts. In other words, the environmental concerns. In addition, this study also tries to find similarities and a better understanding of the scenario through the perspective of Japanese multinationals. The findings reveal that Japanese companies show a strong commitment to addressing environmental issues. They have transparent reporting but need standardization for external reporting to other institutions such as the United Nations. When it comes to Green Human Resources practices, all of the studied companies follow best practices in Green Recruiting. Overall, while companies are dedicated to environmental initiatives, there are opportunities for further standardization and improvement in certain aspects of Green Human Resources practices.
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    Made in Cascavel: a case study on the export of pasteurized eggs to the United Arab Emirates
    (2024-01-18) Martins, Pedro Bruno Carneiro
    Chicken eggs have been considered a staple food in human diet all over the world. Despite the relevance of the industry and its products, the Brazilian and international literature on the internationalization of hen egg producing companies is scarce. Given the need to provide managers with some guidelines in the complex process of internationalization, especially with regard to international market selection and international market entry strategy, it was analyzed if the company object of the present case study was ready to expand internationally based on its business model, domestic competitive landscape, resources and capabilities. After, an extensive research of the literature, together with the participation in an international food fair (ANUGA 2023) and conversations with key individuals in the sector, led to the selection of the internationalization frameworks proposed by the traditional literature that best address the reality of egg producing companies. It was concluded that the models developed by Cavusgil (1985) for international market selection and Dunning (1980) for foreign market entry strategy cover all the main strategic factors to be considered when drafting the process of internationalization. Despite the limitations faced in collecting secondary data and the number of interviews conducted, the present paper inaugurates the first steps towards the elaboration of the internationalization plan for Brazilian hen egg producers who aim to export its products.
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    The impact of remanufacturing: a partnership between brands and consumers
    (2024-02-09) Barbanti, Juliana de Campos Maia
    This study aims to deepen the understanding of how consumers and brands can cooperate to reach more sustainable levels of consumption in the circular economy. Sustainability and circular economy are topics that have gained relevance throughout the past years as unbounded consumption and inadequate disposal of used products rampantly increase, progressively reducing the availability of raw materials and natural resources and, consequently, expanding the hazardous impact of climate change and trash production. To add up to this equation, recent inflation, and economic uncertainty force consumers to become more aware and conscious of their habits and choices when spending. Therefore, to answer this challenging landscape, a few incumbent brands are timidly piloting different disposal strategies for which they need the cooperation and partnership from consumers to be successful. Thus, this is a case study, through which Ambev’s strategy in Brazil will be investigated both through data obtained from interviews with the company’s managers, and researched data accessed through public company reports and media vehicles to provide an in-depth comprehension of the phenomena and its impact in a real case scenario. It is expected that the understanding developed by the end of this study will generate guidelines through which brands will be able to design effective and valuable interactions with their consumers in the endeavor of partnering towards more sustainable levels of production and consumption.
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    The JHSF case: how the company's unique business model set it on an unprecedented growth trajectory during the COVID-19 pandemic
    (2024-01-18) Cury, Marcelo Liguori
    Despite the profound impact of the COVID-19 pandemic on Brazil's population and economy, some companies were able to grow considerably during the same period. One such company was JHSF (JHSF3), a real estate development and management company, which grew its revenues by 227% in 2 years. This thesis aims to understand the company's business model and to describe the transformation it went through, arguing that its choice of focusing solely on the high-income segment while keeping a fairly diverse portfolio was a key element for the company to achieve such remarkable figures. Through comparative analysis with industry peers, such as Iguatemi and Cyrela, the study highlights how JHSF's unique positioning was key for the company to be able to outgrow its competitors and the sectors it operates in. However, it's important to note that this analysis solely identifies a correlation between these variables rather than establishing a causal relationship.
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    Chinese economic statecraft in Brazil: divergence analysis of chinese investments, loans, & trade projects
    (2023-12-21) Varela, Manuel Enrique Feigl
    This research paper examines the evolving relationship between China and Brazil for the purpose of evaluating and identifying certain divergent characteristics of the Sino-Brazilian strategy compared to other countries in Latin America. In order to do so, the evolution of three macroeconomic mechanisms of economic statecraft – investment, financing, and trade – is analyzed to assess the magnitude and nature of Chinese involvement in the Brazilian economy, exploring dependency relationships in politico-economic theory and comparing these mechanisms to Chinese economic leverage models in other consequential countries and regions of the world. The scope covers key events from 2004 to 2023 pertaining to nascent Sino-Brazil relations and explores the symbiotic nature of the China-Brazil partnership, highlighting differences in Chinese regional and national strategies. With regards to financing strategy, we find that Brazil's loan structure differs significantly from other countries in South America, with lower interest rates, favorable repayment terms, and a lower debt-to-GDP ratio; for investment, C-FDI 1 in Brazil reflects moderately higher diversification and efficiency-seeking strategies; and ultimately, analyses of trade flows reveal that while growth is considerable, trends are consistent with other continental economies and reorients Brazilian exports to primarily resource-producing activities. The methodology utilized throughout the paper that combines multidisciplinary axes of political and economic analyses, as well as financial data to examine the strategies and peculiarities of Chinese intervention in the Brazilian context. The empirical analysis will utilize data on debt financing, FDI, and trade volumes to quantify the impact of these mechanisms on the Brazilian economy. Overall, the study aims to provide insights into the nature of Chinese involvement and its implications for Brazil's development trajectory.
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    Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies
    (2023-11-06) Kusakawa, Maya Shimabukuro
    Acts of consumption come from a specific social practice. To travel overseas, long distances, or even if it is only to go faster, it is necessary to fly. Usually, booking a flight is the first practice in the whole traveling experience. However, there is a lack of knowledge on the part of consumers about the pricing definition, which leads them to have doubts when buying their tickets. Starting from this premise, this research focuses on understanding the practice of domestic flight ticket purchasing through the lenses of the theory of practice (competencies, materials, and meanings) and coming up with a concise and clear consumer journey as an output. To collect data, the research method was overt observation, in which the participant knows they are being observed, and the researcher takes notes during all the processes and behaviors. The researcher asked the participants to simulate a purchase as if they were buying a ticket they needed or had just bought (not more extended than three months ago). In addition, participants were interviewed to gather some extra information from their point of view. The results suggest that the airline sector could better communicate with their customers to avoid rumors and educate them to get a better deal.
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    Adapting to change exploring employees’ and leaders’ perspectives on remote work in the post-pandemic era
    (2023-08-23) Aragão, Maria Eugênia Aydar de
    This study aims to understand leaders and employees’ perceptions about the remote work model, which has become a trending topic since the COVID-19 pandemic in 2020, requiring the market to adopt different ways of working in order to keep their business, but bringing challenges when the disease spread was better controlled in 2022. Moreover, it seeks to raise and compile what are the main digital capabilities related to remote work. Finally, this study will also address comparing the public’s points of view about the benefits and drawbacks in adopting remote work. This monograph used a quantitative method to reach its results, as well as bibliographic references collected in some articles published in scientific periodicals. In this project, there were 195 qualified participants in the field research, being 99 responding employees and 96 leaders, in order to analyze the different perceptions of people who lived and/or live the remote work experience, taking into account that some companies may have changed their way of working after the relief of the pandemic, which may distinguish some views. The main points brought up for discussion were the small differences noticed in the study between the two samples and the good practices that can be taken into account when implementing remote work.
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    Case study: Leona Handmade: transforming a local label into a luxury brand
    Grossi, Alice Simões
    Leona Feito à Mão, founded by Alice Grossi in December 2020, translates heritage with its family history and the crochet craftsmanship passed down through generations. The brand's mission is to empower women artisans in southeast Brazil, particularly those who live in the rural areas in Minas Gerais. The company began creating affordable crochet clothing products with meaningful stories promoted on social media and its website. The brand cultivated a loyal customer base and achieved substantial growth during the first year of operations. However, the consumer shifting preferences prompted Leona to pivot the business towards the luxury market with the launch of the Catharina Bag, increasing the conversion rates. In the current scenario, the founder faces a strategic decision: continue entering the luxury market or explore alternative directions to maintain the business.
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    Lean thinking applied to a high-mix low-volume environment: CR technology System case study
    (2023-12-05) Riccardi, Giulia
    This thesis was written during an internship at CR Technology system, at the headquarters in Bergamo, Italy. CR Technology System is a company that has been operating in the energy generation, provision and distribution sector since 1985 and developed strong skills that are recognized and appreciated worldwide. It is a company that invests heavily in research and development and therefore offers customers turn-key and tailor-made products and solutions, for the production, transformation, and distribution of energy. Today it is going through a transition phase by focusing its business more and more on the renewable energy sector that represents great growth potential for the company in terms of orders and turnover, but it is causing difficulties in planning and control of orders and departments. For this reason, the management team has decided to try adopting some of the techniques of Lean Thinking, adapting them to the High-mix low-volume context to which CRTs belong to. It is well known that it is difficult to apply these methods to companies that work on orders nevertheless, the proposed approach involving the use of Setsuban Kanri, planning and control system that makes use of Visual Management, was considered interesting. The latter facilitates the circulation of information, the understanding of priorities, work progresses, and also spreads a climate of cooperation among the managers using it.. This thesis served to uproot traditional approaches, bring problems to the surface from below and give an impetus to innovation from the point of view of structure and corporate planning.
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    Using blockchain to authenticate luxury products: a stakeholder perspective
    (2023-12-07) Bonin, Paul Nicolas Antoine
    Blockchain technology has emerged as a promising solution to combat counterfeiting and enhance authenticity in the luxury industry. It offers secure digital certificates of ownership, ensuring product genuineness and traceability, ultimately benefiting both manufacturers and customers. However, challenges include data privacy concerns, technical issues, scalability limitations, and customer awareness. Successful blockchain adoption in the luxury sector requires overcoming these hurdles and striking a balance between costs and benefits. Therefore, this study aims to investigate the added value brought by blockchain authentication for both customers and brands, to better understand if implementing blockchain authentication is valuable for luxury stakeholders on a broad scale. After studying the relevant literature, this study examines two luxury blockchain consortiums to understand how they solve the abovementioned problems and unlock added value for both luxury brands and customers. The research method used is the case study method, enriched with interviews of luxury experts and customers. It was found that, on the customer side, blockchain unlocks value by providing product supply chain information, easily verifiable and transferable proof of authenticity and ownership, and a reliable item lifecycle register. For brands, blockchain could become a single source of truth for supply chain stakeholders, guarantee compliance with environmental and social standards, on top of allowing item traceability after purchase, and unlock new customer engagement opportunities. This research aims to study the added value of blockchain luxury item authentication for both brands and customers and bridge the gap between the operations-related literature and the marketing-related one.
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    Exploring the influence of virtual sociability on interpersonal relationships and management in the workplace
    (2023-12-07) Conan, Yoran Pier Enrik
    This study explores the influence of virtual sociability on interpersonal relationships and management in the workplace, particularly in the context of the increasing reliance on digital communication platforms. It examines how virtual interactions, mediated through various digital tools, impact the dynamics, quality, and effectiveness of workplace relationships and managerial practices. The research analyzes both the positive and negative implications of this shift, considering factors like technological proficiency, organizational culture, and individual preferences. The study also highlights potential strategies for optimizing virtual sociability to foster effective communication and teamwork in modern, digitally oriented workplaces.
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    How do founder characteristics and governance structures affect the price and performance of IPOs: a multiple case study analysis of the five largest U.S. Tech IPOs between 2010 and 2019
    (2023-11-27) Daubet, Carla Anne Victoria
    This thesis delves into signals emanating from founders and corporate structures and their impact on investor decisions during the Initial Public Offering (IPO) phase. Despite the inherent information asymmetry in IPOs, research has indicated that pre-IPO companies actively transmit signals to potential investors. This thesis seeks to scrutinize the role of founder attributes in shaping IPO investor perceptions, influencing market valuations, and impacting IPO performance through a blend of empirical research and comprehensive case studies. Furthermore, this study examines the significance of corporate structures instituted by founders and CEOs to establish an equilibrium of power among shareholders, particularly through dualclass share structures. This thesis analyzes the five largest U.S. tech IPOs between 2010 and 2019: Facebook, Twitter, Snap, Lyft and Uber.
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    The structured business case of sustainability
    (2023-11-29) Dobos, Ákos János
    Global Warming and Social Inequalities demand a paradigm shift in traditional business conduct. Still, resistance within segments of the business community hampers a quick enough transition. Further, existing literature lacks a comprehensive, structured presentation of the sustainability business case. To address this gap, this paper proposes a comprehensive sustainable value framework. Drawing on legitimacy-, shareholder welfare-, stakeholder theory, and the Sustainability Balanced Scorecard, the proposed framework elucidates how sustainability initiatives contribute to value creation for regulators, employees, internal processes, customers, and eventually shareholders. Crucially, it also explains the interplay between these elements and how the cumulative value creation translates into profitability growth and heightened company valuation. In essence, the framework posits that a well-crafted sustainability strategy has the potential to enhance employee satisfaction and regulatory relationships, fostering improved internal processes, such as risk management, innovation, and efficiency productivity. Ultimately, these positive outcomes translate into premium pricing, new business opportunities, increased sales, and cost reductions through enhanced operational efficiency, favourable financing terms, diminished employee and customer turnover, and potential governmental subsidies. Ultimately, the result is improved profitability and reduced company risk, which, by definition, should culminate in an augmented company valuation. Finally, inspired by a closer examination of a practical case, a Brazilian ESG consultancy, the paper proposes a simplified version of the created framework that better suits the quick and clear presentation of the topic to top executives.
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    Effectiveness of the Nutri-Score and other front-of-pack nutrition labels across Brazilian and French consumers: food choices, understanding and perception
    (2023-11-29) Chambon, Maylis Amelia
    Since 1975, global overweight and obesity (OAO) levels have risen to epidemic proportions. In response, governments, industry professionals and consumers have increasingly looked towards front-of-pack (FOP) nutrition labels to help consumers differentiate products and make healthier purchasing decisions. In this study, the effectiveness of the Nutri-Score, Reference Intake and Magnifying Glass label were examined amongst French and Brazilian consumers. Six fictional products within two food categories (yogurts and cakes) were considered by 115 respondents (76 French and 79 Brazilian respectively) and the effectiveness of the FOP labels was measured in terms of impact on consumers’ food choices, objective understanding and perception. All three FOP labels increased the selection for the product with the greatest nutritional quality and helped consumers better rank products according to nutritional quality compared to the no-label situation. While the Nutri-Score was not the best-performing label, it was never the worst-performing label for any task or category. This suggests that the Nutri-Score may potentially be a more effective tool for influencing consumers’ purchasing decisions and objective understanding than the Magnifying Glass label. Regarding the perception of the FOP labels, French and Brazilian respondents strongly indicated their preference for the Nutri-Score, asserting that it was the label that allowed them to better choose healthy products as well as to understand and spot quickly. Finally, following the analysis of the survey results, the managerial implications of its findings were considered and potential avenues for future research were discussed.
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    Green finance and Brazil’s energy transition: challenges and implications: a case study
    (2023-11-24) Ferrand, Valentine
    This thesis explores the implications of green finance on Brazil's ongoing energy transition. As the world grapples with the challenges of climate change and sustainable development, Brazil's shift to cleaner energy sources takes center stage. The study delves into the role of green finance mechanisms, such as green bonds, green investment funds, and blended finance structures, in facilitating this transition. By analyzing the evolution of green finance within Brazil’s energy sector, this thesis sheds light on the potential synergies, challenges, and opportunities that arise when financial innovation intersects with environmental sustainability. It offers an examination of Brazil's position as an emerging market with abundant natural resources and emphasizes the importance of aligning financial strategies with the imperative of clean energy development. The research’s findings aim to contribute to discussions on green finance and provide guidance for policymakers, investors, and stakeholders in Brazil's energy sector as they navigate toward a greener and more resilient energy future.
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    Unraveling the complexities of artificial intelligence and quantum technology in climate change: an analysis of European Union and Brazilian policies
    (2023-10-27) Ferrareto, Beatriz Beltran
    The increasing urgency of climate change necessitates innovative solutions, and emerging technologies, notably Artificial Intelligence (AI) and Quantum Technology (QT), have surfaced as transformative assets. This research examines the convergence of AI and QT and their pivotal role in reshaping climate change mitigation and adaptation strategies, emphasizing the critical need for equitable access to these technologies. AI's data processing capabilities offer advancements in climate research, facilitating precise modeling and resource management. Likewise, QT, particularly quantum computing, revolutionizes climate modeling and enhances resource efficiency. The European Union showcases AI's integration into climate policies, emphasizing ethical deployment and its centrality in achieving climate neutrality by 2050. In contrast, Brazil's approach is marked by collaborative advocacy coalitions, successful in reducing deforestation, with a potential framework for AI regulation in progress. However, challenges remain, encompassing ethical considerations, environmental concerns, and issues of access. This research underscores the necessity for responsible AI and QT deployment and ethical considerations while harnessing their transformative potential to address the pressing climate crisis. Achieving a sustainable and equitable future demands a collective commitment from nations, industries, and individuals to align technological advancements with ethical principles and ensure global prosperity in the battle against climate change.
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    Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value?
    (2023-11) Scappaticci, Chiara Silveira
    Amid the digitalization era, this thesis explores the transformational impact of Generative Artificial Intelligence (Gen-AI) on business models to support firms in creating a cohesive digital strategy utilizing Gen-AI solutions by answering the research question: how can Gen-AI tools support the current business models of the firms and add value? The study starts by defining digital transformation and its significance. Then, it explores AI’s historical evolution and its role in driving digital transformation. Finally, the thesis also elaborates on Gen-AI, emphasizing its tools, current business applications, and potential to drive digital transformation in organizations in the upcoming years. Moreover, by interviewing industry experts to explore existing business strategies and utilizing the Business Model Canvas framework, the thesis identifies areas within firms that Gen-AI can impact. The interviews provided valuable insights into various business strategies, revealing how the areas can be impacted by Gen-AI and the potential tools that firms can adopt. Additionally, experts also collaborated by providing market trends that their firms are investing in. The key findings challenge the traditional view of Gen-AI as just a supportive tool. Instead, the experts explore the Gen-AI capacity to reinforce or redefine a firm’s value proposition and improve its cost structure. The study also provides emerging trends, such as the one-person enterprise, which can be a redefining concept for business in the future. To conclude, this thesis underscores the potential impact that Gen-AI can have on business models. It contributes by presenting practical insights for businesses to benefit from the usage of Gen-AI while emphasizing responsible and ethical deployment. Overall, the research highlights Gen-AI as one of the main drivers of impact in the digital transformation landscape.
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    Classifying companies in the metaverse technology ecosystem: an assessment model
    (2023-08-25) Corson, Clothilde Marie Henriette Colette
    This study is looking backwards on a 30 years history of usage of the word “metaverse” from its first description in 1992 to its conversion into a striking business buzzword in 2021. This historical lens is helping us to propose a definition of the metaverse that will aim at improving the understanding we are having of the metaverse ecosystem. We will challenge the use cases it is able to address today as a new technology for industries through the introduction of an the assessment matrix. This matrix, first proposed in this paper, is proposing an easy way for businesses to navigate the metaverse ecosystem as it enables a first shot at benchmarking under one framework, based on the technology’s definition, various actors of interest to prepare for investment or collaboration and according to the criteria that matters the most for the user.
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    The business model of solar energy communities: a case study from Portugal
    (2023-09-21) Oliveira, Lucas Margaritelli de
    What is the self-consumption solar energy community The main objective of this research is to understand how the business model of Solar Neighbourhoods is developed, which characteristics are most valued by stakeholders and possible implications for the model. According to the European Union's own guidelines, its members should promote energy efficiency, the use of renewable energies and the development of new energy solutions to have a positive impact on global warming. In this context, energy communities were created, where renewable solar energy is produced and shared by its members, being the members defined between producers, who produce electricity, and neighbors, who use the energy from solar panels. The panels are installed in the producer's space and all members of the ecosystem can benefit from a reduced price on the electricity bill they self-consume from the neighborhood. According to the standards released by the European Commission, energy communities can be characterized by the organization of collective energy efforts addressed to members of the local geographical community. In doing so, they can contribute to increasing public acceptance of renewable energy projects and facilitate the attraction of private investments in the clean energy transition. In order to answer the research question, a large company in the energy sector in Portugal was chosen that already presents the solution of communities in its portfolio. With this, several indepth interviews were conducted with members of the company's board, existing customers, and potential customers to capture in depth what the business model of the so-called "Solar Neighbourhoods" and its impacts. From the results of the interviews, it was possible to structure a business model for this solution, understand its value proposition and attributes, as well as what are the main points of improvement and existing challenges for the. Factors such as attractive price, ease of implementation, credibility of the company and sustainable impact were considered most relevant to stakeholders, but it was interesting to perceive and analyse the criticality of each theme for the ecosystem and divergences in what is communicated by the company and what is received by customers.
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    Family dynamics and their role in shaping female entrepreneurial identities
    (2023-09-27) Ulreich, Constanze Theresa
    This master's thesis explores the family environment's critical influence on shaping female entrepreneurs' identity, emphasizing how familial experiences impact their entrepreneurial pursuits. Drawing on existing literature that identifies a wide array of dynamics in the family environment affecting all phases of the startup process and acknowledging the recognized differences in entrepreneurial mindsets between genders, the study narrows its focus to women. Through life story interviews with 22 female founders from diverse industries and stages in their venture creation process, the investigation uncovers multifaceted connections between family context and entrepreneurial behaviors and attitudes. Employing narrative analysis, seven salient themes were identified, emphasizing the differentiated roles that fathers and mothers play in shaping aspects such as the daughter's risk-taking behavior, level of confidence, need for support and security, and entrepreneurial intention. The findings contribute to the nuanced understanding of how family dynamics, specifically parental behavior, interact with and shape female entrepreneurial identity, and provide insights into the complex nature of gender differences in the entrepreneurial domain.