Ação social das empresas privadas: uma metodologia para avaliação de resultados
Carregando...
Arquivos
Data
2004
Autores
Orientador(res)
Teixeira, Sônia Maria Fleury
Métricas
Título da Revista
ISSN da Revista
Título de Volume
Resumo
In the recent years Corporate Social Action (CSA) has become more and more relevant to corporate context. The aim is to benefit both poor communities and the donnor companies, as it meets the needs of their salient stakeholders. Nevertheless, there still exists considerable scepticism concerning CSA. In order to become a solid management practice, it is critcal to evidence the attained results. Up to now, the focus has been on process evaluation, that is, on the policies companies are adopting. Literature revision has shown a great need of studies related to results identification in this field. Therefore, using stakeholders` framework (according to Wood, 1991; Donaldson and Preston, 1995; Hopkins, 1997; Hamil, 1999), we have developped a methodology to evaluate CSA results, based on public and private effectiveness criteria. As we applied it to assess Xerox social action in Brazil we were able to identify the attainment degree of expected results related to the benefitted community (Mangueira) and also to some Xerox salient stakeholders (employees and clients).
Descrição
Palavras-chave
Corporate social action (CSA) Corporate social responsibility (CSR) Results evaluation Public effectiveness Private effectiveness Organização e gerência Ação social das empresas (ASE) Responsabilidade social das empresas (RSE) Avaliação de resultados Eficácia pública (EP) Eficácia privada (EP) Corporate philanthropy