Main Challenges for Child Digital Citizenship in a Consumer Culture in Brazil
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2023
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In this article, we reflect on how practices of children’s consumer culture interfere with
the exercise of rights by children who are consumers and producers of content on digital platforms.
It is our aim to offer a communicational perspective to a broader discussion on the processes of
child socialization within the scope of digital culture. So, this article intends to highlight some of the
challenges for the exercise of children’s digital citizenship based on the Brazilian experience. It also
aims to insert Brazilian research in the international debate on children’s rights on the internet. To
carry out this discussion, we mobilize theoretical and empirical studies produced in Brazil and map
national legal framework that supports the notion of digital citizenship for children. The theoretical
effort of this work has pointed out at least two dynamics that explain the way in which the logics of
consumption permeate the exercise of the rights of active children on social network platforms: the
appropriation of the right to freedom of speech in order to enable child labor, and the conversion of
the right to information into processes of publicizing brands in children’s daily lives. We conclude
that although Brazil offers a set of legal systems that guarantee the right of children to communication,
the exercise of digital citizenship faces a series of challenges. In this sense, public policies which
target children in the online ecosystem are needed so that they can participate in this environment
without losing their protection guarantees.