Gestão verde de tecnologia da informação e comunicação: fatores que influenciam a sua adoção em grandes empresas usuárias no Brasil


The increasing use of computing and communication resources in the companies, looking for modernization, agility, cost reduction and others, has brought many benefits, but has also become a huge problem for the planeta. The amount of electronic waste (e-waste) generated by computer and communication equipment has doubled every five years, becoming a major focus of attention in recent years. The volume of electronic waste generated by the disposal of computer equipment and communication technologies (ITC), has grown to 50 million tonnes per year, equivalent to eight times the total waste of São Paulo city. The total Brasilian electronics market is considered the fifth in the world after China, the U.S., Japan and Russia. The total production of electronic waste in Brazil in 2011 was one million tonnes and partially with respect to ITC equipment was estimated at 98 000 tonnes. Considering this context, this study aims to contribute to the expansion of knowledge in green supply chain management (GSCM) applied to the Brazilian ITC business reality. Specifically intend to identify which factors influence the process of adoption and implementation of green ITC management in large companies using ITC in Brazil, from the models proposed by Molla (2008) and Coopers and Molla (2008). Thus we sought to answer the following research question: what factors influence large companies, users of information technology and communication (ITC) at Brazil, in the adoption of green IT management concepts? A case study was conducted in six major companies, all leaders in their sectors, representing major areas of services and manufacturing. As a final result, we propose a new analytical model, which seemed more appropriate to the service sector. The study also identified that the management of green ITC in manufacturing companies have different priorities of service companies. Often their operational challenges are more critical to sustainability than the management of green ITC itself. Moreover, the study of the services provided by the public sector despite large annual budgets, pointed restrictions concerning legal aspects of disability and qualification and training of its employees as limiting factors for the implementation of green management programs more extensively.

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