Mídias sociais: as motivações para adoção dos processos colaborativos abertos e seus reflexos

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A free forum of expression and socialization is sponsored by the web-basedtechnologies. This social network is now the object of interdisciplinary studies aimed tounderstanding these complex systems. The progressive use of digital communicationplatforms by groups of people gathered around common interests can be seen worldwide.To understand this phenomenon irs necessary to know how these groups are formed,what are the dynamics and relationships exercised in these forums, today transformed into afield to observe the interaction pattems of individuais and the formation of socia I networks.Among many important approaches, this article discusses the motivations that lead toan increasing number of people adopting this model of communication and social mediation,considering its implications for educational institutions and the construction of knowledge ina whole.

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