Green attributes converged within multifunctional technology products

dc.contributor.affiliationFGV
dc.contributor.authorArruda Filho, Emílio José Montero
dc.contributor.authorBrito, Eliane Pereira Zamith
dc.date.accessioned2018-05-10T13:37:19Z
dc.date.available2018-05-10T13:37:19Z
dc.date.issued2017-02
dc.descriptionConteúdo online de acesso restrito pelo editorpor
dc.description.abstractThis article analyzes the way in which the convergence of green attributes in multifunctional technological products influences consumers' purchase intentions. Due to the recent growth in convergent products, technology users and consumers must choose among numerous different applications that can be perceived as either utilitarian or hedonic. This article suggests that new products launched on the market include attributes that are connected to sustainability and provide added value to consumers in their process of decision making. The primary question addressed in this article concerns whether an increase or decrease in consumer intention is based on the perception of the product's utility, and the consumer's prior experience and attitude toward green products. A 2 x 2 x 2 experiment was conducted to evaluate utilitarian or hedonic convergence, green attribute integration, and predisposition for (involvement with) green products. We propose that consumer value increases for those consumers with a high perception of green integration connected to a high predisposition for green devices, which increases the utilitarian value of the product or justifies the hedonic purchase of technological equipment. (C) 2016 Elsevier Ltd. All rights reserved.eng
dc.format.extentp. 79-90
dc.identifierhttp://dx.doi.org/10.1016/j.tele.2016.04.008
dc.identifier.WoS000384853800008
dc.identifier.doi10.1016/j.tele.2016.04.008
dc.identifier.issn0736-5853
dc.identifier.orcidArruda Filho, Emilio Jose/0000-0002-1574-8332; Brito, Eliane/0000-0002-7340-1337
dc.identifier.researcheridArruda Filho, Emilio Jose/G-5289-2010
dc.identifier.urihttps://hdl.handle.net/10438/23655
dc.language.isoeng
dc.publisherElsevier Science Bveng
dc.relation.ispartofseriesTelematics and informaticseng
dc.rights.accessRightsrestrictedAccesseng
dc.sourceWeb of Science
dc.subjectGreen valueeng
dc.subjectHedonismeng
dc.subjectUtilitarianismeng
dc.subjectPurchase intentioneng
dc.subjectTechnology convergenceeng
dc.subject.areaCiências sociaispor
dc.subject.bibliodataUtilitarismopor
dc.subject.bibliodataHedonismopor
dc.titleGreen attributes converged within multifunctional technology productseng
dc.typeArticle (Journal/Review)eng
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