Imagens do feminino e publicidade

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Sá, Celso Pereira de
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The present study had as aim to analyze images of the feminine propagated through the publicitary messages. For that questions were raised by proposals through analyzes referring to the social feminine characterization going through exams of investigations concerning the social action of the publicitary system. The theorical formulations of notions related to the concept of individualism, centered in the labor besides integrating themselves to the discussion about social characterization of the feminine and the social analyzes of the publicitary material. This outline of the aim u[ study, situated itself in the level of the publicitary message disclosed in women magazines, and the exertion from the analyzes occured in the sense of detecting virtuals images of the feminine being in this message.

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