Renegociação de dívidas e moral hazard: uma análise do efeito da política de descontos no pagamento de dívidas de cartões de crédito

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2015-02-09
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Ferman, Bruno
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Brazil has been experiencing an increase in demand for credit cards, especially in the lower economic classes. However, the population of lower income and less qualified represents greater risks to the operation, this fact is observed by the high rates of default. Hence, companies use debt renegotiation strategies in an attempt to recover some of the investment. However, few studies have studied the long-term consequence of these strategies. Using experiments performed by a credit card company, whose renegotiation campaigns varied from month to month, this study is looking for evidences that the renegotiation of debt offerings can affect the reputation of the firm. We conclude that increased discount on the negotiations has a significant effect on the costumer’s incentive to honor its obligations to the company. Therefore, as a consequence of peer effects, clients that had previously been in good standing also become delinquent, show us moral hazard evidence in their incentive to pay.


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