The Digital Congress in Campaign


This study analyzed content posted on Facebook by congress representatives elected during the 2022 campaign in Brazil. We analyzed 75,335 posts from 499 representatives who have active pages on the platform between August 16 and October 2, which corresponds to the first round of the elections. The publications were collected using the research tool CrowdTangle, provided by Facebook/Meta, and analyzed through topic modeling. Seeking to understand the strategies and major topics mobilized by the elected representatives, the research explored the volume of interactions and the content of the posts, taking into account the political party and ideological spectrum of each representative. Therefore, we have contributed with information regarding the usage of digital platforms and its strategies by elected representatives, as well as their potential topics for the upcoming legislative cycle.

Área do Conhecimento