Cachacier or cachaceiro? The legitimation process of cachaça
| dc.contributor.unidadefgv | Demais unidades::RPCA | por |
| dc.date.accessioned | 2020-06-22T20:21:29Z | |
| dc.date.available | 2020-06-22T20:21:29Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | Cachaça is a genuine and traditional Brazilian distilled liquor and its history is closely linked to the country’s cultural heritage. However, the cachaça has been facing many difficulties in its recently started legitimization process within Brazilian high cultural capital consumers. This paper discusses the market tensions arose from this process. | por |
| dc.identifier.uri | https://hdl.handle.net/10438/29328 | |
| dc.language.iso | eng | |
| dc.subject | Cachaça | por |
| dc.subject | Legitimacy | por |
| dc.subject | Marketing | por |
| dc.subject | Institutionalization | por |
| dc.subject | Cultural capital | por |
| dc.subject.area | Administração de empresas | por |
| dc.subject.area | Ciências sociais | por |
| dc.subject.bibliodata | Cachaça | por |
| dc.title | Cachacier or cachaceiro? The legitimation process of cachaça | por |
| dc.type | Preprint | eng |
| fgv.relation.ispartof | Adicionando Valor a Produtos Alimentares: a criação de mercados gastronômicos | por |
| fgv.relation.ispartof | Projetos de Pesquisa Aplicada | por |