Early internationalizing firms in the Brazilian software industry
Carregando...
Arquivos
Data
2017-03-17
Autores
Orientador(res)
Cyrino, Álvaro Bruno
Métricas
Título da Revista
ISSN da Revista
Título de Volume
Resumo
This paper tries to understand the factors that influence Brazilian software firms to pursue an accelerated internationalization strategy. A literature review gives an overview of existing theories trying to explain the born global phenomenon. Based on these theories a framework was developed, which lists the factors that have an impact on early internationalization. The factors are grouped in three different categories: internal, external, and entrepreneur factors. During interviews with three Brazilian software international ventures the relevant factors were identified. The results show that the flexibility and client-followership are important internal factors. Niche markets and foreign competition are influencing the internationalization from the external side. International experience and informal networks are important entrepreneur factors. Moreover, a difference between business-to-business and business-to-consumer firms could be found.