A indústria de produção e comercialização de papel cut to size no Brasil: estudo de caso: estudo de caso sobre o grau de aplicabilidade das técnicas de resposta eficiente ao consumidor (ECR) na cadeia de distribuição de uma indústria de produção de papel cut to size no Brasil
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This paper studies, through the Glabalscorecard tool, the relationship between the Efficient Consumer Response (ECR) and the Brazilian cut to size paper industry based on the analysis of a distribution chain composed of one industry and two cut to size paper distributors in Brazil. The case is structured on data and information collected from articles, papers, interviews and the interaction with targeted studied companies. The selected methodology for this study is the case analysis. Also analyzed, in light of the ECR, are the issues of collaboration and the efficiency of the distribution chain. By the end, comments are made and considerations around the reached results, including recommendations for the analyzed companies and the suggestion of future academic studies in this field.