Marketing da cultura e das artes: a dinâmica do consumo de produtos culturais
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2008
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The purpose of this research was to study the dynamics of the consumption of cultural products and to identify the key driving factors, like media, cultural marketing programs, and cultural polices, among others. The theories of consumer behavior and cultural products marketing management were reviewed and some data on cultural demand and cultural practices were collected based on Brazil and other countries, in order to be a reference for future studies on the cultural consumption field.