Livraria Cultura: está bom, mas poderia estar melhor

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2014-01-01
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How can the inclusion of new data and the use of management information systems throw new light on problem-solving in retail companies? This case can be worked with on graduate and post-graduate courses in disciplines that discuss topics related to retail and marketing, in general. It can also serve as support in IT courses. In the marketing and retail areas it addresses the following concepts: segmentation, positioning, compensation, the motivation and productivity of the sales team and management information systems, more specifically measuring customer flow and store productivity.


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