Colecionar: do ideal temático às posses que lhe dão tangibilidade e concretude ao estender o eu (self) do colecionador
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2010-06-30
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Botelho, Delane
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This research aims at answering the following research question: which variables interact on the collecting behavior from the consumer perspective? To answer it, the author uses complementary methods: content analyses and structural equation modeling. The following variables were identified: thematic ideal, involvement, desire, pleasure, permanence, space occupation and display, knowledge and authority. The thematic ideal construct was developed and also scales to measure it and the variables permanence, space occupation and display, knowledge, authority and collecting were developed. Results suggest that the structural model of collecting developed here is consistent, reliable and valid by different criteria of analysis (model fit indexes; model hypotheses verification; determination coefficients; direct, indirect and total effects of the model pathways and comparison with other possible models) used by author and, therefore, that the structural model of collecting developed here represents a possible construction of collecting in the consumer behavior field and that collecting is a special, differentiating way of extending the collector’s self. In this work, this fact was linked to the influence of the thematic ideal to collecting.