An alliance for open trade: how to counter Trump’s tariffs
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2025
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Trump’s renewed tariffs on allies (EU, Canada, Mexico, Brazil) mark a return to aggressive protectionism, ignoring WTO rules and threatening the global trade system. Individual retaliation is weak—only a coordinated coalition (EU, Canada, Mexico, Brazil, South Korea) can impose meaningful economic pressure on the U.S. A joint response would be WTO-compliant, targeted at politically sensitive U.S. sectors (autos, pharma, agriculture), and framed as a defense of free trade, not punishment. Time is critical: delaying action risks further fragmentation and lasting damage to the rules based global trade order.