Rethinking authority and legitimacy in strategy: a perspective from an emerging economy

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The field of strategic management (SM) has presumed that the relationship between the state and market is unproblematic and that the role of the state should be seen solely within the context of regulation. Hence, the authority of CEOs within multinational corporations depends on the construction of its legitimate and sole validity and also on the delegitimation of other types of strategists-namely, government strategists. This paper emphasizes the territorial-international dimension of authority and legitimacy to argue that the SM literature delegitimates the authority of government strategists. The paper suggests that SM in Brazil can be reorientated to help restore the legitimate authority of government strategists and challenge the sole privileging of strategists within big corporations. Copyright (C) 2011 ASAC. Published by John Wiley & Sons, Ltd.

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