Estruturação de living labs e sua governança por temas da cidade inteligente: o caso da linha verde em Curitiba
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The purpose of this work is to elaborate a proposal of Living Labs organization on the region known as 'Linha Verde' urban zone of road BR 116, that crosses Curitiba and became the sixth structuring axis of the city. As an old road, it provides low added-value services and has social demands pending of solution, as the same time as it is passing by an urban requalification process aiming the change in this scenario. It is believed that, by transforming this route in a sustainable innovation center, the attractiveness of this zone will be increased, bringing in companies and services intensive in technology and of higher complexity. To accomplish the change in 'Linha Verde' in aaccordance with the Reference Term presented by the City Hall of Curitiba to Fundação Getulio Vargas, a study on Living Labs was conducted – real life experimentation labs that target the creation of innovative products and services through public-private-personal partnerships. The research methods applied in the formulation of the present thesis proposal were national and international experience collection through literature revision, semi-structured interviews with key players of 'Linha Verde' project material analysis and field visits. The Strategic Situational Planning was used to realize scenario diagnosis and proposals to the solution of the case. The proposal developed in the work consists of mapping potential Living Labs for 'Linha Verde' detaling important aspects apprehended in bibliographical review (coordination, participation and network formation and implementation method). It was made the option of suggesting them according to the six interest areas of a smart city (smart environment, smart mobility, smart living, smart people, smart economy and smart governance) given the fact that Curitiba already adopts this concept. In addition to that, the creation of a structure of governance and innovative ideas capitation was suggested, based on researched international experiences. Possible externalities that the Living Labs may bring to the city are also presented. Lastly, the steps of the proposal implemetation are presented. The initiatives presented here can contribute to make the 'Linha Verde' a social and economic development area serving as a laboratory of innovative urban solutions.