Os mecanismos de socialização e a criação de valor no relacionamento cliente-fornecedor

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2014-09-01
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This paper aims to investigate the impact of socialization mechanisms for value creation in buyer-supplier relationships. Drawing upon relational view and socialization mechanisms, it is argued that the buyer-supplier relationship can provide positive outcomes for its supply chain. Structural Equation Modeling performed on data collected from Purchasing and Supply Chain Executives indicates that both formal and informal socialization mechanisms positively impact the level of relational capital of supply chain. The main contribution presented by this research is the non-strong empirical evidence, indicating that relational capital is associated with higher levels of earnings for firms.


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