Estratégias locais e globais na indústria automobilística brasileira
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2003
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This study characterizes the internationalization strategies of the world s large automakers, characterizes the strategies followed by their subsidiaries in Brazil and contrasts local and international strategies. Through the study of the cases of five large automakers (General Motors, Volkswagen, Toyota, DaimlerChrysler and Renault-Nissan), it is shown that the internationalization strategies of these companies headquarters are very similar and that the strategies followed by their Brazilian subsidiaries, which apparently try to align them with their respective headquarters strategies, also look very similar. The implications of these findings for the future of this industry in Brazil, as well as the opportunities this situation presents to the country, are discussed.