Marketing literature in ph.d. modules in Brazil and the United States: description and reflections

dc.contributor.affiliationFGV
dc.contributor.authorQuintão, Ronan Torres
dc.contributor.authorUrdan, André Torres
dc.contributor.authorVeludo-de-Oliveira, Tania
dc.date.accessioned2018-05-10T13:36:18Z
dc.date.available2018-05-10T13:36:18Z
dc.date.issued2012
dc.description.abstractThis article analyzes the literature adopted in marketing modules of 12 doctoral programs in Brazil and compares it to the results found by Joswick, Bauerly, and Johnson (2004) on doctoral marketing seminars in the United States. While such literature in the U. S. consists predominantly of journal articles, in Brazil it is still common the use of textbooks. Regarding the age of the publications, they are less updated in Brazil. Overall, the analysis points out to the need to reduce the quality gap underlying Brazilian doctoral programs, although taking into account the educational context of each country. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Uzunboylueng
dc.format.extentp. 2777-2781
dc.identifierhttp://dx.doi.org/10.1016/j.sbspro.2012.05.564
dc.identifier.WoS000314465902169
dc.identifier.doi10.1016/j.sbspro.2012.05.564
dc.identifier.issn0007-6503 / 1552-4205
dc.identifier.urihttps://hdl.handle.net/10438/23303
dc.language.isoeng
dc.publisherElsevier Science Bveng
dc.relation.ispartofseries4th world conference on educational sciences (wces-2012)eng
dc.rights.accessRightsopenAccesseng
dc.sourceWeb of Science
dc.subjectMarketing literatureeng
dc.subjectSyllabuseng
dc.subjectDoctoral programseng
dc.subjectBrazil and USeng
dc.subject.areaEducaçãopor
dc.subject.bibliodataPós-graduação - Brasilpor
dc.subject.bibliodataMarketingpor
dc.titleMarketing literature in ph.d. modules in Brazil and the United States: description and reflectionseng
dc.typeConference Proceedingseng
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