Análise comparativa de lojas de departamentos virtuais no Brasil

Carregando...
Imagem de Miniatura
Data
2002
Orientador(res)
Joia, Luiz Antonio
Título da Revista
ISSN da Revista
Título de Volume
Resumo

The present dissertation care is focused on the study of the virtual department stores¿ behavior, through the analysis of following parameters: site design and digital interface with the user, advertising and promotion, logistics, assistance to client, business models, security policies, loyalty programs, payment options and moulds policies. This study will focalizes the department stores which commercializes, on-line, more than one product category produced by third party ¿ so much the ones that chooses the Internet as its only sales channel (e.g.: submarino.com), as much as those that uses Web as a complementary sales channel (e.g.: americanas.com).


Descrição
Área do Conhecimento