Estratégias de investimentos para o Brasil baseadas em finanças comportamentais

Bonomo, Marco Antônio Cesar
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Evidences of incompatibleness between stock market dinamic and concepts described by rational models have been stimulating the development of studies about economic agents behavior, in order to understand some anomalies in the process of asset price formation, originating the Behavioral Finance research. Under this alternative view, the past return could be used to predict future movements of stock prices, using strategies based on recent past return or strategies based on some value indicator, like price/earning or price/book value. This paper refers to the study of strategies based on behavioral finance for brazilian stock market. The results indicated a higher efficiency of value over growth stocks, as well as a superior performance of past winners in the near term. The results also indicated that value strategy implemented with momentum strategy was the most profitable one.

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