The family role on the internationalization process of family businesses: a two-case study
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2012-02-07
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Pereira, Luís Henrique
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This dissertation aims to identify the family role in the internationalization process of two family businesses: JBS, the world’s largest protein producer and Cutrale one of the world’s leader in the orange juice market. Family businesses have characteristics that are intrinsic to this type of firms. Many of the internationalization reasons or even the way they internationalize has several characteristics that are common among other family businesses. Therefore, through a qualitative research the two case studies were analyzed based on the internationalization and family businesses theories. However, in those companies the role of the family was not a key role on the firms’ internationalization processes. This aroused questions such as whether the size and/ or industry of the company had an impact on the family’s role on the internationalization process of the business. These questions were not the focus of this study but are subsidies for future research.