A medição e a avaliação do sucesso dos projetos: estudo de caso de empresa

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2013-05-15

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Cattini Júnior, Orlando

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The strategic plan of an organization is defined based on Mission, Vision and Values and influenced by shareholders' needs, market conditions, demands of the consumers, government regulations and competitors. Organizations have in the projects, vehicles for implementing their strategies. The success of projects executed by an organization is critical to the success of its strategy, however, the definition of project success is not unanimous. This work had the objective to study how companies evaluate the success of their projects. The motivation for this study arose when the lack of clarity about the success of the projects was perceived by the researcher when in contact with project management professionals of some companies. A qualitative study using the case study method was conducted to seek the answer to the research question. This dissertation presents a single-case (embedded) study with the analysis of a company and two of its business units. First of all, the research question and the initial propositions were defined. Then, theoretical propositions were extracted from the investigation done about the theory upon the subject 'project success'. The next step was select the target company and prepare the case study protocol. To collect data, were conducted interviews with some professionals from the two business units and document analysis about company's project management methodology. The data obtained were confronted with the initial and theoretical propositions to make the validation of each of them. Finally, was generated a report showing the results obtained with the research, its limitations, suggestions for future research and the conclusion. The results showed evidences that the target company has a formal process, with defined criterias, for evaluating the success of their projects and, that this assessment is limited to evaluate only the performance of time, cost, scope and quality of the projects. As a conclusion, research has shown evidences that the practices to evaluate the success of the projects of the target company represent only 13% of the theoretical propositions, showing a low adherence to the existing theory. Further studies will be needed to prove the viability or not the use of these theories in project management practices in the day to day of the companies. It is hoped that this work contribute to the development of new theories on the evaluation of the success of the projects and to the increase the project management maturity levels on the organizations.

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