Organização e criação de sentido em indústrias criativas na cidade de São Paulo
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2013-11-08
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Tonelli, Maria José
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The creative industries became to be focus of studies in the business field due to the interest awaken by the so called new economy, in the end of the 90’s. However, little has been explored about their forms of organization, in special the daily work of the people working in these companies. These people by lifestyle seek in the creative process your core activity. The notion of common sense one gets is that creative organizations are more flexible and dynamic than those of other sectors. Thus, studying how is the process of organizing and sense making in these organizations can bring practical and theoretical contributions on this perception. Considering this context, our goal in this thesis is to investigate the creation of meaning in the process of organizing companies in the creative industry in São Paulo. We surveyed 18 companies and four professional freelancers, adding up the total of 32 women working directly in the creative economy, in order to seek understanding about what they do, how they do and what meaning they attach to the creation and (re) creation their daily work and companies. This thesis greatly influenced by the ethnomethodological studies of the everyday life. Keeping this in view, we used the Process Theory and Ethnomethodology as foundations, which begins with the idea that the routine phenomenon and imperceptible day to day activities are fundamentals to understanding a larger temporal and spatial reality. It is in the everyday life that social relations are truly built. Following this guidance, this study sought to identify biographical elements of the participants of these companies and in the everyday life of creative industries, through non-participant observation, semi-structured interviews and document analysis. With this, we seek to establish an understanding of the process of organizing and sense making in this specific sector of the economy in order to contribute to the understanding of these organizations and the complexity of their dynamics. As a result, we could identify the sense making about the process of organizing in different occupational groups: professionals who work as managers move away from the creative process, artists deviate from the activities of management and organization, and managers seeking management activities for the development of organizations. We also observed that complex relationships are established in informal networks and new forms of labor exploitation that makes the sector is weak. Some organizations achieve stability because they are organized around networks of relationships, knowledge and action, so that the information and experiences circulate enabling reflections on what is made. Despite the perception that these organizations are flexible, the professionals themselves need much effort to keep the group together in the face of environmental uncertainties and difficulties. The organization, the people and the creative process remain uncertain and susceptible to changes that impact negatively in the maintenance of groups and social relations.