Análise do posicionamento estratégico competitivo na remanufatura
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2019-05-30
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Orsato, Renato J.
Biazzin, Cristiane
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The importance of analyzing the relationships developed by a company is in the fact that competitiveness emerges not only from the internal resources it has, but also from those accessed through its network of relationships. The objective of this study is to analyze how relational rents occur at remanufacturing within their competitive strategy in the interorganizational relationship. The specific objectives are: a) to characterize the interorganizational relationships of the remanufacturing supply chain; b) to analyze relational rents as a source of competitive advantage in interorganizational relationships; c) to examine the patterns found between the characteristics of interorganizational relationships and the relational rents for competitive advantage. For that, a qualitative study, was carried out in three organizations that operate in the sectors of automotive parts, heavy-duty and off-road equipment, and remanufactured medical equipment. The perspective of the relational view was adopted, by proposing that the resources needed for competitive advantage extend beyond the firm’s boundaries, through effective governance, knowledge sharing routines, relationshipspecific resources, and complementarity of resources and capabilities. Data collection was carried out through semi-structured interviews, document analysis and direct observation, whose results were submitted to thematic analysis. The results showed that there is no identification of obtaining competitive advantages clearly delineated as a result of collaborative relationships, but it was possible to highlight the incremental value that comes from individual efforts of each company. This work is concluded with the formulation of propositions for future studies.