Arts entrepreneurship and the international career of contemporary emerging artists: multiple case studies from São Paulo, Brazil
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2023-09-21
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This article analyzes how a generation of emerging Brazilian artists, from São Paulo, Brazil, entered the international market. The study largely explored the concept of Arts Entrepreneurship (AE), conducted by a literature review on AE, to understand if, and how, the precepts of entrepreneurship have been applied in the universe of Art, and related to the internationalization of artists from emerging countries, like Brazil. The methodology is based on the study of multiple cases, in-depth interviews with artists, as well as a vast search of secondary sources, and the development of a biographical and curricular database. The result shows that AE allied to the concept of Human Capital theory and to a very new context of the Contemporary Art Market boosted the internationalization of emerging contemporary artists at the turn of the millennium. A framework proposal around AE and the development of a model of internationalization on contemporary art can contribute to a solid curricular, disciplinary base for students of arts, as well as a guiding line in the conduction of the artist's personal and professional life trajectory.