Programa de responsabilidade social na Valesul Alumínio: uma receita de sucesso

The purpose of this work is to analyze and prove that a social responsibility program, when set up with judgment and suitability in a corporate environment, brings evident benefits to the organization and effectively helps the reached community. In order to materialize this argument, Valesul Alumínio company was selected, which went through a unique experience in its social action implementation process. At first, a few theoretical concepts are explained about the matter in order to understand what the market and academy think about socially responsible performance in the corporate world. Second, a history of mentioned company is presented and implementation states of the social program called Valesul Voluntária are reported. At last, the argument that originated the paper is proved with facts and data, having as a background the company’s social program and its development in the four years of existence.