Mapas cognitivos SODA ampliados: prescrição de um método para articular atitudes, comportamentos e seqüências cognitivas a mapas SODA
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2013-02-07
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Georgiou, Phokion Sotirios
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This doctoral dissertation aims to expand the scope and application of SODA maps, preserving the originally developed methodology. We start with a review of the method, addressing jointly the SODA´s seminal articles, the Kelly´s psychological theory and the graph theory, and at the end we propose an identity between the concepts of SODA maps with explicit and tacit knowledge, from de knowledge management field (KM). This introductory sequence is completed with a vision of how the SODA maps have been applied. In the next stage we critically examine some points of the method that gives ambiguous interpretation. On these points we propose the application of theories from several fields, such as means-end theory (Marketing), the attribution theory and the concepts of attitude (Psychology), allowing inferences that lead us to the proposition of the first thesis : SODA maps are descriptors of attitudes. The next stage continues critically analyzing the method, and focuses on the paradigm established by Eden, which does not give the status of behavior descriptors. We propose here a change of paradigm, adopting the theory of communicative action (HABERMAS). Over this framework we build a prescriptive method, based on the theory of action and the ladder of inference (Action Science) and a theory of emotion (neuroscience), which allows us new inferences, leading to the proposition of the second thesis: SODA maps can describe behaviors. These two theses are the basis for the proposition to extending the SODA method scopes. It is proposed here the use of the theory of deterministic finite-state machines, called here automaton. We demonstrate a mapping between automaton with SODA maps, getting the SODA automaton, and over them we performed the last contribution, a hierarchy of SODA maps, which will enable the description of sequences of reasoning, ordering deterministically attitudes and behaviors, in a structured way. A vision of how it can be applied is performed through a case study.