Unidades estratégicas de negócio na saúde: o caso Alergoclínica
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Data
2000-08-15
Autores
Orientador(res)
Silva, Wilson Rezende da
Picchiai, Djair
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Resumo
Case Study on strategic business units, which took place in a medium-sizeclinic, located in São Paulo, Brazil, as a result of the development of the way the organization responds to the changes in the health segment of the economy, with special emphasis on the management aspects related to the structure chosen. A description of various aspects are presented: structure, processes and strategies used to guide the clinic into adopting such model of structuringand thus, reaching their strategic objectives.