Motivational theory applied to real estate
Carregando...
Arquivos
Data
2019-02-22
Autores
Orientador(res)
Lourenço, Carlos Eduardo
Métricas
Título da Revista
ISSN da Revista
Título de Volume
Resumo
This paper sets off to better understand motivation in the purchase of real estate of low-income consumers. Classical motivational theories are synergized to create a new framework on motivation on this subject. An exploratory research and a conclusive quantitative survey were carried out and it was possible to determine the profile of low-income consumers considering the real estate through this novel framework.