Análise crítica do discurso de apoio às MPMES e de fomento ao empreendedorismo no Brasil pós-redemocratização
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2019-02-11
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Alves, Mário Aquino
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Entrepreneurship became a slogan. More and more governments around the world have been betting on the promotion of policies supporting micro, small and medium enterprises and fostering entrepreneurship. Empirical evidence, however, is inconclusive about the role of these policies in promoting economic growth. In light of this, the present work has the objective of understanding how the hegemonic discourse in support of MSMEs and entrepreneurship in the Brazilian government public policies was formed after the redemocratization in the 1980s. As ontological option, this research is aligned to critical realism. The belief is that there is a reality out there, but the reality that can be observed is socially constructed. The research methodology is the Critical Discourse Analysis, which also draws on the narrative and the temporal bracketing as strategies for analysing the corpus, which is composed of elections manifestos of the most expressive candidatures between 1989 and 2018. The work concludes that the discourse of entrepreneurship in Brazil emerges in the midst of the neoliberal reforms of the 1990s and is not challenged in the following years, even by parties of different ideological origins. Its main contribution is to reveal that the hegemonic discourse in favor of MSMEs and entrepreneurship works as a way of obliterating alternatives to the neoliberal model in which each one is individually responsible for their own success. This thesis also contributes to the advancement of critical entrepreneurship studies, both nationally and internationally.