Pacotes de turismo de lazer para o nordeste brasileiro: um estudo exploratório sobre a cadeia de suprimentos para as classes A & B
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2006-10-31
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Di Serio, Luiz Carlos
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The objective of this work was to conduct an exploratory study about the supply chain of tourist packages designed for publics from A and B social classes, with destination to the Brazilian northeast region. The study was focused in the identification of the most important and relevant variables of this chain as well as the relationship among the participants in order to find out if the tour operator has the main control and leadership in this chain. For this purpose, a bibliography review was done to identify which were the most relevant aspects of the supply and tourist packages. The theoretical questions were used as basis for the qualitative research through interviews with 14 executives, managers and directors from the companies involved in the chain, besides another research through structured questions asked to 104 operational employees from the companies. All this effort was aimed at checking and bringing together the results of these research works and the initial theories, and thence, make it possible to verify and confirm the conclusions.