Digital media consumption in Brazil
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2023
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The purpose of the study Digital Media Consumption in Brazil was to map how Brazilians with internet access use the information they consume on digital media. Based on survey data collected between August 10 and 22, 2023, the study seeks to understand the information diet developed by internet use, which digital platforms, media outlets and types of content stand out in the national context, and how the appropriation of information happens with Brazilians as producing agents. The mapping found that WhatsApp and ouTube are among the most used social media platforms, and that politics and economics are the topics consumed the most by the respondents.
