Pesquisa exploratória empírica sobre o fenômeno das 'organizações de simbolismo intensivo'
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2005-11-24
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This research intends to investigate the question of 'symbol intensity in organizations'. Symbol Intensive Organizations (SIO) are environments where: (i) symbolic leadership is predominant as a managerial style; (ii) both leaders and those lead apply impression management techniques; (iii) managerial innovation is treated as a dramaturgical event; and (iv) symbolic analysts are prevalent within the work-force. This work looks for anecdotical and emperical evidences of this phenomenon.