Governança corporativa, desempenho econômico-financeiro e volume de operações no terceiro setor: um estudo de caso na Fundação Rádio e Televisão Educativa de Uberlândia
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2013-08-06
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Bertero, Carlos Osmar
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The study of governance in third sector institutions presents an important possibility of improving the mechanisms of disclosure of precepts related to the management of these organizations. In that sense, the paper aims to identify the existence of a relation between the model of governance adopted by the TV and radio foundation of a university, its financial performance, and the volume of its operations. Therefore, an exploratory survey is conducted, using content analysis and documental and bibliographic research as methodology. The main objective is to obtain a governance index, derived from the use of independence variables, accountability and transparency, in a longitudinal survey that comprises the years of 1986 to 2010. This period is selected based on the application of questionnaires and on document evaluation. Furthermore, the paper uses a database consisting of financial information, aiming to characterize indicators of financial performance. These indicators include Return on Assets, Return on Net Assets, index of third party capital, and Net Margin. Determinants of the volume of operations are also used, considering the amount of hours of programs designed and broadcast by the TV station, the amount of hours of proper television programming aired and the number of employees as variables. The data are treated statistically via descriptive analysis, confirmatory factor analysis (used to validate the instrument of data collection), and logistic regression analysis (used to analyse the relation between the variables of financial performance and the volume of operations). They allow a verification of the relation between the variables of governance and those of financial performance and of volume of operations. The results indicate that the instrument of data collection proposed presents good adjustment indicators, and that the governance index exposes a substantial relation with the variables used to measure performance. Since no previous studies that associate indicators of governance with performance in the third sector are found in the literature review, the results obtained may complement the existing theory on the subject. This may imply that determining the governance index is the appropriate tool for the confrontation and measurement of performance of nonprofit entities. For such end, defining the metrics related to the activities of these entities that will be used in the analysis process is enough.