Verdades portáteis: dilemas, desafios conceituais e limites da sustentabilidade no plano organizacional
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2009-08-14
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Freitas, Maria Ester de
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Considering the contemporary relevance of the idea of sustainability and its ambiguity, manifest in the discourse of different actors and in the texts of numerous authors, this study investigates a central conceptual question with people directly working on the field – or that deal with it indirectly through correlated initiatives or think contemporaneity and its effects over individuals, social groups and institutions: what do they understand by sustainability? This question, addressed in semi-structured interviews, had its exploration broadened by two other complementary questions: a) how was this understanding, historically, built; and b) how has it been transformed in actions, pointing out to the perceived limits and possibilities of sustainability on an individual, organizational and societal level. Finally, the interviewed could, by the end of the interview, express themselves freely about the subject, out of the boundaries imposed by the specific research questions. Their observations were welcomed and considered in this essay. The methodology of research chosen was the Grounded Theory, for its qualitative nature. The main aspect considered for it to be chosen, been a methodology that intent to establish a theory that arise from the data, was the objective of qualify sustainability, with its dilemmas, challenges and limits directly from the participants’ speeches, with the smallest interference as possible from the interviewer. The focus of the field research was always to acknowledge what would emerge from the statements, identifying what changes sustainability carries on a day-to-day basis. To these references were then added texts and publications – academic and non-academic, relevant works on the field and the experience of the researcher on the subject, shaping the aim of the assignment. The oral interviews were transformed, irrevocably, by the transcription process and by the use of the Atlas Ti software, a tool for qualitative analysis. The content of the transcripts, however, along with the ressearcher’s notes on the interviews, were taken under the assumption that sustainability both waves to soften the numerous treats and discomforts associated to life in the contemporary world as poses itself as an inconclusive critique and a proposal to get through the contradictions and asymmetries of capitalism in its modern version. The study intend to offer a contribution to the comprehension of the social construction of the concept of sustainability, privileging multiple and diverse points of views, perspectives and references, unveiling the legitimacy processes and describing its main potentialities of influence on the scope of society and its institutions and in the scope of organizations.