Ethical standards in advertising: a worldwide perspective

dc.contributor.affiliation	FGV
dc.contributor.author	Arruda, Maria Cecilia Coutinho de
dc.contributor.author	Arruda, Marcelo Leme de
dc.date.accessioned	2018-05-10T13:35:25Z
dc.date.available	2018-05-10T13:35:25Z
dc.date.issued	1999-04
dc.description	Conteúdo online de acesso restrito pelo editor	por
dc.description.abstract	An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution.	eng
dc.format.extent	p. 159-169
dc.identifier	http://dx.doi.org/10.1023/A:1006062832206
dc.identifier.WoS	000079567300002
dc.identifier.doi	10.1023/A:1006062832206
dc.identifier.issn	0167-4544
dc.identifier.uri	https://hdl.handle.net/10438/23008
dc.language.iso	eng
dc.publisher	Kluwer Academic Publ	eng
dc.relation.ispartofseries	Journal of business ethics	eng
dc.rights.accessRights	restrictedAccess	eng
dc.source	Web of Science
dc.subject	Business	eng
dc.subject	Ética nos negócios	por
dc.subject	Moral principles	eng
dc.subject.area	Economia	por
dc.subject.bibliodata	Negócios	por
dc.subject.bibliodata	Ética	por
dc.subject.bibliodata	Ética empresarial	por
dc.subject.bibliodata	Anunciantes - Aspectos morais e éticos	por
dc.title	Ethical standards in advertising: a worldwide perspective	eng
dc.type	Article (Journal/Review)	eng

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