Associações entre desempenhos financeiro e socioambiental: um estudo das circunstâncias em que vale a pena ser verde
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2017-04-20
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Orsato, Renato J.
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In the last two decades, a growing number of executives have allocated time and resources on business strategy issues that involve corporate social responsibility (LACY; COWER, HAYWARD; NEUBERGER, 2010). Porter and Van der Linde (1995) already affirmed that we are passing through a phase of transition of the industrial history, in which the executives begin to realize investments in Environmental, Social and Governance (ESG) factors like an economic and competitive opportunity, instead of cost or threat. But the question that remains nanswered is: when is it worth adopting these socio-environmental strategies? The central objective of this study is to measure the socio-environmental performance of companies and their relationship with economic and financial performance, investigating under what circumstances pays-to-be-green is worth. In this sense and based on the discussions in competitive socio-environmental strategies, such as the Porter Hypothesis and the Natural Resource Based View (NRBV), in addition to the literature on institutional and stakeholder theories, the present study sought to show performance in ESG of companies in various circumstances. Considering the institutional, cultural and regulatory differences between countries, the ESG performance and its relation to the financial performance of companies from emerging and developed countries were investigated. It also investigated whether the company's stock sustainability index results in better performance, ESG and financial, compared to companies not listed in these indexes. Through the ASSET4 database, the panel data methodology was used with 2,165 companies from developed and emerging countries. The results allow us not to reject the hypotheses raised that there is a prevalence of the institutional environment in relation to financial performance and ESG performance, indicating that there is a positive association in the economic-financial performance and ESG of companies only in developed countries. In companies in emerging countries, this relationship is negative. In addition, it has been found that being listed on a stock exchange sustainability index, while bringing better ESG performance to the company, does not cause a reflection on its economic-financial performance. Additionally, it was found that companies belonging to sectors of economic activities considered controversial have better ESG performance than companies from other sectors. These results contribute to the debate on the theme 'pays-to-be-green', showing that possible methodological differences used in several academic works explain the contradictory results found so far. The results of this work show that corporate executives and public managers from emerging economies still have a long way to go in pursuing ESG best practices.