Ética nos negócios e ética pessoal: uma questão de integridade

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2004-10-04

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Arruda, Maria Cecilia Coutinho de

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The coherence between business and personal ethics leads to integrity, which builds the character and is the greatest virtue on any business or personal environment. This survey explores general concepts on Business Ethics and Personal Ethics and is based on Robert C. Solomon’s Virtue Ethics, which was developed from the Aristotelian approach. Concepts such as human values, attitudes and behavior as well as cognitive dissonance and decision-making are explained. A research intended to assess the coherence between the executive’s behavior in the enterprise when exposed to a professional situation and the executive’s behavior in this same situation in his personal life. The results of how an executive reacts in his business environment in contrast to how he responds in his private life, revealed two different paths, which do not totally converge.

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