O comportamento das organizações atuando em clusters de turismo ecológico: a proposta de um modelo de gestão
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2004-04-14
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Barbieri, José Carlos
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The objective of this thesis is to propose a management model to those organizations participating in ecotouristic clusters. The local productive arrangements have been increasingly standing out as a way to take advantages from concentrating economies, not only at the secondary sector but also as more productive local and regional structures for the service sector. Tourism has been expanding through the last decades, at it’s traditional mass forms, and mainly at it’s new ways, also called alternatives. One of those categories that has stood out in the preference of some touristic niches’ demands is the ecotourism, following a trend of increasing environmental consciousness level and the search for environments that provide a closer contact with nature. The systemic characteristics of the touristic service, covering from the issueance all the way through the destination of the tourists, suggest the need of a more adequate management model due to it’s complexity. To those general conditions of the touristic system, one must add the peculiarities of the ecotouristic clusters,due to the environmental restrictions and the intensification of the relationships between the participating agents in this special tourism category. The methodology used in this work was a comparative study of multiple cases, covering ecotouristic clusters organized in the cities of Bonito-MS, Brotas-SP and also at the Ilha do Cardoso State Park, in the Cananeia region.