Igreja Universal do Reino de Deus: análise de um caso de sucesso de estratégia por diferenciação
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Data
2006
Autores
Orientador(res)
Martins, Paulo Emílio Matos
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Resumo
Is it possible to see elements of an organizational strategy in churches practices, as we can do in public and private organizations? This work intend to show a case study about the Universal Church of the Kingdom of God, and study some factors that can be evidences of a strategic profile. It discusses the success that this church try to show: can it be proved? The conclusion of this study answer these questions.