Strategy as truth: respostas estratégicas na gestão de crises após um crime corporativo
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2013
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In this paper, the strategic responses of Chevron during the management of a corporate crisis caused by an environmental crime in Rio de Janeiro were analyzed. The strategy process includes the search for a competitive position, and crisis management means dealing with a situation that threatens the survival of the company. In order to analyze the integration of the strategic management with crisis management, a documentary research was carried out for data collection, and a rhetorical analysis was conducted. The results show that the truths revealed by the company in the crisis management result from the relationship between discourse and strategy.