Consórcios de exportação de pequenas e médias empresas em moda praia localizados em arranjos produtivos locais: aprendizado e resultados mercadológicos
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Data
2007-01-23
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Cobra, Marcos
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The present thesis has with central focus of inquiry the governance of the marketing Channels of Small and Medium Enterprises (SMEs), under the optics of the Local Productive Arrangements (LAP). From the theoretical evidences the research question approaches the existence of evidences of the generation of marketing advances for account of the companies engaged in the cooperation process. It was opted to an empirical work with qualitative orientation. They had been selected for the sample of research, cases of trusts of located fashion beach in Local Productive Arrangements. Through the empirical data-collecting, it can be collected evidences that corroborate the positive externalities of the cooperation between companies in the modality of trusts. However, the results of the research cannot be considered as total conclusive. In this way it is suggested the end of the work a series of possible directions of new research on the subject that still recent and little is very known.