Differences in doing business in Brazil and norway: evidence from norwegian expatriates
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2010-02-10
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Guimarães, Roberto Pereira
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With more and more business being done between Brazil and Norway we are seeing na increasing number of expatriates from Norway moving to Brazil to work. Most are related to the oil and gas industries. With the two cultures, countries and backgrounds being so diferente what are some of the issues and challenges that arise?
Using existing literature as well as face-to-face interviews of Norwegian expatriates working in Rio de Janeiro this thesis tries to compare the two countries and at the same time explore some of these potential issues. The research focuses on diferences in trust, negotiation style, planning, organization, conflict as well as general cultural challenges.
Analysis of the responses shows that for some issues there are no clear problems or challenges but for others there are. Specifically the treatment of time and the general timeliness in Brazilian society seems to be a challenge for Norwegian expatriates. Secondly and equally as challenging is the hierarchical way of organizing businesses in Brazil compared to the flatter structure found in Norwegian businesses. With the hierarchy comes also bureaucracy, another factor that the subjects in this thesis found to be difficult to deal with.
The thesis is divided into 6 chapters starting with “introduction”, followed by chapter 2 “Literature review”. Chapter 3 is “Research Methodology” followed by chapter 4 “Data presentation”. Finally the results are discussed in chapter 5 “Analysis and discussion” and concluded in chapter 6.