O conceito de postponement como estratégia de distribuição: um estudo de multi-casos no mercado brasileiro

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This work deals with the issue postponement, a concept that is becoming more and more important in recent years. Postponement is an operational concept that aims to delay the final configurations of products until customer orders are received. Despite of the potential theoretical and strategic importance of the subject, his implementation process is still not well known in the Brazilian business environment. The purpose of this work was to study the implementation of postponement in five companies in Brazil, having in mid to identify the reason why their executives adapted such strategy. What are the drivers and the obstacles to the implementation and what was the postponement s contribution the increase the competition.

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